Generative Engine Optimization (GEO) has rapidly emerged as a distinct discipline as generative AI transforms how people find information. Researchers and industry analysts are recognizing GEO as the evolution of SEO for the era of AI-driven answer engines. Unlike traditional Search Engine Optimization (SEO) – which focused on boosting a

???? 1. The Core Principle: **Best Odds** and Value Betting Finding the **best odds** is essential because even a small difference (e.g., 2.00 vs 2.10) compounds into significant profit or loss over the long run. The concept is rooted in **Value Betting**. How to Determine Value: **Calculate Implied Probability:** Convert the bookm